Logo Made in Germany COSMOPROF ASIA 2016

Straub Beauty Group

Booth number: 1E-M2D

About us

STRAUB BEAUTY GROUP is a family-run cosmetic company based in Wertheim, Germany. Since its foundation in 1949, the company has developed to become one of the leading manufacturers of high-quality care products.

200 staff are currently employed at the STRAUB BEAUTY GROUP in Wertheim, Germany. In a production and office space of about 20.000 m², we produce in Wertheim more than 900 different cosmetic products and export them to 70 countries worldwide.

Since November 2011 BBI – Beauty Brands International – is part of the STRAUB BEAUTY GROUP. In this group of companies, BBI is responsible for sales and marketing of the selective Straub brands, MARBERT and George Gina & Lucy.

Products and services

Our brands:


Lose yourself in the world of Bettina Barty care! Luxurious scents from delicate and fresh to exotic and sensual indulge your senses, high-quality active ingredients care for your skin. You will leave everyday life behind you with our cosmetic products and perfumes!


Johanna Straub is the expert for exclusive body care. Johanna Straub was the wife of the founder of the company Straub. Early, she already considered the active substances which we are presented with by nature. On account of this, these care products nowadays bear her name. The brand makes highest demands concerning the quality, the purity and the efficiency of its products.


At John Player Special you will find young, modern fragrances in stylish packaging with body care to match. Just choose your favourite scent  – whether for HIM, HER or both.


The name says it all – at Herbaflor we use mild recipes from the garden of nature. Discover the world of herbs with foam baths, sauna oils, shampoos or cream.


With the Vitapro brand body-care products you make the right decision to give your skin everything skin care can provide nowadays. Through environmental influences the skin loses important nutrients. For years Vitapro has been combining innovation and tradition into a perfect harmony which transfers to body and soul.

Bettina Barty Red Line Bath & Shower Gel 500ml

Bettina Barty Red Line Bath & Shower Gel 500ml

Mild Bath & Shower Gel for gentle skin cleansing.
If you like it velvety and powdery, Red Line by Bettina Barty is for you.

Johanna Straub Superior Hair Balancing Conditioner

Johanna Straub Superior Hair Balancing Conditioner

Silky shine and new suppleness for your hair!

Nurturing complex with panthenol, wheat and soy proteins, lilac leaf extract and ladybell root intensively moisturizes dry, stressed hair, leaving it easy to comb. After washing your hair, distribute over the entire length and the ends of your hair, leave in for 2-3 minutes and rinse.

The structure of your hair is repaired and smoothed to bring out the natural highlights.

Bettina Barty Black Line Hand & Body Lotion 500ml

Bettina Barty Black Line Hand & Body Lotion 500ml

Hand and body lotion with moisturizing active ingredients.

Like a journey to the Orient – Black Line by Bettina Barty.


Straub Beauty Group
Otto-Schott-Str. 33
97877 Wertheim

Phone: +49 9342 8802-0
Fax: +49 9342 8802-55

Tanja Zimlich
Area Manager Asia Pacific

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